Mother’s Day Salon Treatments

 It's that time of year again, and your customers are thinking about giving (or receiving!) salon treatments this Mother’s Day. It’s important to make sure you’re offering what people want and that you’ve stocked up to make the most of the holiday – so a little planning in advance is a really useful way of making sure your salon meets the demand this month.
 Offer popular treatments 
Take a look at what your competitors are doing as well as your most popular treatments, and base your marketing plan around both. Some of the best Mother’s Day gifts revolve around relaxation so if you’re equipped to offer them, stock up on the essentials to deal with demand. Here’s what we’ve identified to be the most popular salon treatments for mums:

  1. Spa Treatments: the Mother’s Day spa day is extremely popular and it’s easy to see why. Most people want their mums to relax on this holiday and you’d be hard pressed to find anything more relaxing than a trip to a spa with a range of treatments designed to detox and de-stress. If you’re looking to offer a luxury experience, start with the furniture: most importantly, your beauty couch or tables should be the best possible quality. This, along with a professional quality towel warmer, will set a high standard and see to it that your salon’s surroundings live up to your technique. Check out the latest offers on our salon equipment page to see what suits your aesthetic.
  2. Makeovers: while they’re ideal for trying something new, most people think that make-overs are reserved for special occasions. Why not show your clients that they’re perfect for getting ready for nights out too, by offering a special Mother’s Day makeover? This could be an opportunity to branch out into home visits with your regular clients. It’s the kind of treatment that clients come back for – so offering a special trial on Mother’s Day could encourage people to give it as a gift or come in with their mums before going out. If you’re interested in trying it out, our professional makeup ranges offer everything you need to get started.
  3. Aromatherapy: as we’ve mentioned above, everyone wants their mum to relax on Mother’s Day – and aromatherapy is designed to aid with just that. Refresh and revive your clients with a professional massage carried out in a tranquil, ambient salon atmosphere. Invest in a good quality massage chair/table and it’ll see you right all year round. Aromatherapy is an extremely popular treatment, so if you do a great job, they’ll keep coming back for more. Take a look at our aromatherapy section view the basics, from massage stones to essential oils.
Special Offers
Most salons and spas have special Mother’s Day deals, allowing them to offer their services at a discounted rate. This is great for both the customer and the salon owner: you get the potential for new clients, and they’re getting a great deal on Mother’s Day gifts. It’s a win-win situation and it should definitely be thought about when planning for any big holiday. What kind of offers would your clients like to see? What about:
  • 2 for 1 – mums could come with any grown up children for treatments
  • Discount on the second treatment – encourages return visits
  • Bundle deals – whole day spas, Mother’s Day beauty offers
An idea we love this year is Beauty Hampers. Stocked with everything from a manicure set to professional skin care products, these are perfect for people who want to treat their mum by giving her a lasting gift. This can be a great way of attractively displaying some of your retail stock and offering an alternative to treatment-based gifts.
So – are you ready for Mother’s Day this month? If you plan in advance and think about what your customers want, you’ll be well on your way to treating some very special mums at your salon!